3 Major Reasons Why Marketing is Important

Kotler This definition alone can explain why marketing is important, but let us outline several reasons why marketing should be among the small business owner’s major priorities. Check also case simulation.

1. Marketing builds value in your services and products for your customers.

Most Some sales staff needs technical specifications and things of that nature, but the less they must learn the better. This is logical, because their objective is to make sales. Consequently, marketing has to intervene and create value for your client. If you can’t create value for your clients, why will they purchase from you? Occasionally they will buy from you , but will they come back if there’s absolutely no value?

Many Times, business owners do not capitalize on all of the ways they could give value to their clients. They have lost in the creation or product concept of promotion and wind up with marketing myopia. Marketing myopia occurs when a company pays more attention to this product/service than the value or benefits it provides to the customer. You can’t let this happen to you.


Everyone Put focus on the sales staff in regards to sales. “If the sales staff does not work harder, we will not increase sales,” but this isn’t necessarily correct. This means you want to keep the relationship with your existing customers to be able to reduce marketing and sales costs and boost sales.
Marketing actions are the only real way to build client relationships. These activities may include a good deal of things: loyalty programs, thank-you cards, client appreciation events, free gifts, etc.

3. Marketing establishes a fresh image.

When Delivery, flexible shipping options, and much better service than other shippers. Are all these things true? They are, but their marketing Activities established all of them. These expectations of the brand, but their marketing division set Up the customer with this image.

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