There’s a well known idea which you can classify any business into one of two camps: Vitamin or Painkiller.
Vitamins They’re an investment that will allow you to make progress on larger goals. Unfortunately, the delay of gratification with a vitamin can cause friction for customers trying to make a purchase.
Painkillers Solve an immediate need, buy pain killers online. They’re something that you can apply to create progress on a goal right away. Because of this, it’s a lot easier for a customer to pull the buy trigger.