How to do Effective Keyword Research

One Of the objectives of search engine optimization is keyword ranking or getting your pages rated for a particular keyword or phrase. So what could be so difficult about selecting the right keywords? I mean, they’re only logical choices, right? Wrong! In fact, the art of choosing the right keywords involves a whole lot of science also. Check api for google serp.

As you Make decisions about using the keywords that bring the greatest benefit to your page there are a few steps you need to take to perform the task of driving visitors to your site pages. Follow them and you will probably have pages ranked in the top ten. Don’t follow them and it is more probable that you will fail to drive visitors to your pages.

1. Make a list of potential keywords

The first step is the most logical one to take. Create a list of the most important topic covered on a page; one or two words per page is going to do at the start. If your site has eight pages of articles then no more than 8 pairs of words or 16 total words appear on this list.

Once the list is Created you will need to expand it dramatically. Using the free keyword tool in Google Ad words, enter your two topic words and then hunt. You’ll be presented with a list of keywords and some extra information that is vital to your success. Repeat this for each pair of key words which you initially made.

So Now you have a list with many potential keywords. Now it’s time to narrow the list once more to pick the one or two keywords per page that are equally relevant to your content subject and are easy to rank for. There are several things to search for here.

1. Number of sites competing for rank (competition)

These Data come from multiple sources. Some, like page rank and cpc are returned from the advertising words keyword tool. You will need another tool to get the genuine popularity and competition statistics. There are a variety of tools out there for this purpose.

I use Rank Tracker myself but that’s a personal choice. It is best to try out a few of the tools available prior to making a decision.

Site is an issue of first calculating the Keyword Efficiency Index, a ratio that suggests how easy it’s going to be to rank for any specific keyword. The KEI formulation is p2/c where’p’ is popularity and’c’ is competition. The higher the number the easier it will be to rank for. I often select keywords or phrases with a KEI within a range of 5 to 500:1. Higher numbers mean that there is a lot of competition and reduced numbers mean that popularity just isn’t there.

Once KEI is Decided, I look at page ranking. The closer to a’pr’ of 1 I can get without exceeding’4′ is great. Ideally, a’pr’ of zero would make ranking on the front page a matter of a few days but they are few and far between. When the’pr’ is as high as 4 then ranking on the front page may take as long as two to three months but I will rank in the top 30 or top three search pages in about 2 weeks.

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