The Pros and Cons of Link Building for Search Engine Optimization

Building links Proceeds and should/must continue, as it is a vital element of Search Engine Optimization.

With Having said that, we shall move forward with further details about link building, which you could find exceptionally informative and useful.

Misconceptions About Link Building That Should Be Disregarded Immediately

– Don’t build links and ensure your content is remarkable. This is far from the truth… In fact, even Matt Cutts of Google said”Links are still the best way that we’ve found to discover how relevant or important somebody is…”

This statement came from the mind of Google’s web spam team. The guy who released the Penguin and Panda upgrades to start with. So, perhaps now we can all just relax and try breathing ? Maybe…

You see, although backlinks stays as a Vital component of SEO and it is also, one of the best methods that search engines utilize to index and rank content – the old fashion way of linking is now in the past. Those days are gone!

Google is now Targeting particular types of link building methods/strategies. These particular strategies are the ones that should be avoided by Webmasters and SEO Professionals or risk the algorithm and guide penalties, which Google has the ability to uphold at any given time.

Things You Need To Avoid When Backlinking

Google’s Aims and hopes with the implementation of Penguin and Panda were to eliminate spammy and suspicious link building shenanigans.That was . In brief, stay away and do not use”quick fix” link building suggestions. For a very long time, site owners and webmasters invested plenty of money and time in exchanging links with other websites to boost page ranks.

However, these link construction methods didn’t offer Anything of value to users. Their mere existence was to develop as many links humanly possible and tricking search engine algorithms to improve a website’s page ranking. These are the sorts of link building methods which Google discourages and today with Penguin’s implementation when these unethical link building strategies are employed by anyone, you’ll be provided quite a hefty penalty for such practices.

1. Cross Linking or Link Exchanges with other internet pages with the singular purpose of developing a link tree to increase page rank… This is the type of tactic that should be put under lethal injection. DO NOT DO THIS!

2. Placing links to a site on low value directories is Not recommended, since the majority of these online directories are not good. You’ll have the ability to tell the difference between low value online directories and the genuinely great ones. Be sure that they are applicable and relevant to your organization, industry and/or niche.

3. Guest Blogging or Guest Posting with the sole purpose being the insertion of keyword, stuffed links in the body of the content is also, a big NO, NO! As stated earlier, you will know which are high valued blogs depending upon domain authority or societal shares.

4 Tips on Safe & Effective Link Building Strategies

Now That we have established unethical, link building tactics and that they are indeed being targeted by Google – we are prepared to move forward on which we all should be really focusing on – that are four, basic building principles, which will make your link building efforts invaluable and your SEO campaigns an utter success!

Stellar, Quality Content. It has been said many times, but one more time won’t hurt a bit… Creating content that’s high in quality is critical! High quality content provides value to online users. Therefore, you will naturally/organically acquire quality, Google friendly and approved links. Moreover, this will also, develop”Link Earning.”

Maintain Links Applicable/Relevant. Google counts in your inbound and outbound links to remain relevant. For instance, links should be connected with other web pages which have An organic and direct link to your organization, industry and/or niche In your company. Professional, cleaning services and it links to a website with Professional cleaning equipment – that would make perfect sense to Google instead of linking back to a fly by night, medical equipment company.

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