I Have a face that’s perfect for radio, but unfortunately my voice isn’t. It never bothered my growing up, but now that the world is an interconnected, technology driven place I regret not being photogenic and talented with a radio broadcaster’s voice. Check after effect template.
Because I’m vain. No, my regret is that over time the world has become occupied by a people with attention spans measured in heartbeats rather than minutes. Why this is an issue for me is simple… I make my living marketing goods and services online as well as my fellow inhabitants no longer read product descriptions or presentations. They will, however, watch a video.
With video having developed into the Best Means of online promotion, not feeling comfortable in front of a camera is a handicap. I envy the people I see presenting their messages on video, or hear them doing the voice over for a movie slideshow flowing across my screen. When I remind myself they’re my competition, my envy turns to repent.
Determined to compete in the movie Marketing stadium I tried hiring on camera individuals to present my products. To say I was disappointed is putting it mildly. Even when I’d professionals create a movie, the end product seemed amateurish, which in my head cheapened what I was trying to market. The slick, professional looking slideshows were just what I was looking for.
Adobe I am computer literate, but hardly able to create a blog header or banner using Photoshop. So to navigate the intricacies of a movie editor or graphics animation program is not even on my radar. Having said that, the site offering the AE templates promised that they were easy to edit. I was desperate, and the templates were cheap. I downloaded a trial version of After Effects, bought a template I though would work for my current marketing project and was pleasantly surprised to discover that it had been, indeed, a very straightforward procedure.
I picked a template that All I needed to do was add my product photos where it was suggested they go, add text at which I was asked to enter it, then cue the audio track. I had a freelance musician create and cue the soundtrack for me. The end result was an eye catching video demonstration of a single minute that presented all the product photographs and text information necessary for the viewer to create a purchasing decision, and it ended with a call to action. Finally, I too was a video marketer!
After Effects I used just Photoshop and After Effects to make that first advertising movie, and still do.
Although There are free After Effects templates available online, I purchase those I use because I want really top notch templates. Having said that, AE templates are very affordable.
Rather than purchasing After Effects Once the trial version I downloaded died, I subscribed Through Adobe for a 1 year plan. I’ll purchase it when the year Expires because I am now convinced I have discovered a fast, easy and Very affordable way to generate quality marketing videos.